Semrush vs HubSpot
Side-by-side comparison to help you pick the right tool for your business.
Affiliate disclosure
Lazimkey may earn a commission when you sign up or buy through links on this page. You never pay more, and we only recommend products we have used, tested, or would confidently hand a friend.
At a glance
Semrush
HubSpot
Category
SEO
CRM & Sales
Rating
4.6
4.5
Starting price
—
—
Free trial
No
No
Best for
SEO-focused founders, marketing agencies, and content teams.
Growing teams that want sales, marketing, and support in a single CRM.
Key features
6
6
Semrush: pros & cons
- Depth of data unmatched at this price point
- Excellent competitor research workflows
- Position tracking is fast and reliable
- Integrates with Google Search Console and Analytics
- Interface has a learning curve
- One user seat per plan — additional users cost extra
- Ahrefs has a slightly larger backlink index
HubSpot: pros & cons
- Free tier is genuinely usable, not crippleware
- Best-in-class UX for a full CRM
- One source of truth across sales, marketing, support
- Enormous knowledge base and academy
- Paid Hubs get expensive quickly at scale
- Contact-tier pricing can surprise you as your list grows
- Some advanced automations require the higher Pro/Enterprise tiers